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Look no further if you’re needing car and truck insurance today.

As your Edmonton insurance brokers, we offer car and truck insurance, home insurance, business insurance, life insurance, renter’s insurance, recreational insurance, and motorcycle insurance. We have access to many other superior products. Let our insurance experts be your trusted source for personal and business insurance.

We are dedicated to helping you find the right insurance in Edmonton.

About us

Edmonton is the capital of Alberta and the greater metropolitan area is home to more than 1.4 million people. It’s Alberta's second-largest city, behind Calgary, and Canada's fifth-largest municipality overall.

It’s also North America’s northernmost large city and is known as the Gateway to the North.

The city anchors the north end of what’s known as the Calgary–Edmonton Corridor, the most urbanized area in Alberta and is one of Canada's four most urbanized regions.

Energy, agriculture, manufacturing, advanced technology, financial services and tourism are Edmonton’s main industries.

If you love the outdoors, Edmonton is located on the North Saskatchewan River and the River Valley is the largest urban park in Canada, with more than 160 kilometres of maintained pathways and 20 major parks.

Edmonton is a cultural and governmental centre and it’s also an educational centre with five universities. There’s plenty to do in the city. It’s nicknamed Canada’s Festival City for its year-round festivals. It’s also home to North America's second largest mall, West Edmonton Mall, which was the world’s largest mall from 1981 until 2004.

If you are a sports fan, Edmonton has professional hockey, football and soccer teams.

The Edmonton Oilers, one of the founding franchises of the World Hockey Association, joined the National Hockey League in 1979. The Oilers became one of the best teams in the league, winning five Stanley Cup Championships in 1984, 1985, 1987, 1988 and 1990.

Canadian superstar Wayne Gretzky, considered by many to be the greatest hockey player ever, played with the Edmonton Oilers from 1979 to 1988.

The Edmonton Elks have won the CFL’s Grey Cup championship trophy 14 times since 1921.

Edmonton has its share of famous people. Actor Michael J. Fox, singer k.d. lang, comedian and actor Tommy Chong, actor and writer Bruce McCulloch, actor Jill Hennessy, actor Catherine Mary Stewart, among others, are from Edmonton.

Over 6,235 5-Star Reviews

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Western Financial Group is a proud member of the Insurance Brokers Association of Alberta

What do I need to know about car insurance in Edmonton, Alberta?

In Alberta, basic automobile insurance, which includes accident benefits and third-party liability, is required by law.

It’s mandatory to have a minimum of $200,000 in insurance and accident benefits coverage. Any coverage beyond this considered to be optional car insurance coverage. Decide if you want more than the minimum coverage and factor it into your budget.

Additional insurance coverage, such as collision and comprehensive, is not required by law.

All cars and trucks must have valid insurance and a vehicle registration certificate. As a first-time car owner, this is your responsibility.

Learn how to save on your first Car in Alberta.

What do I need to know about home insurance in Edmonton, Alberta?

Home insurance is not mandatory in Alberta, but if you have a mortgage your lender will likely require you to have an insurance policy.

Alberta can have severe weather at times like tornadoes, wildfires, and hailstorms. Home insurance typically helps protect when these severe weather events happen.

Without home insurance, you’ll be responsible for paying out of pocket for damages to your home and detached structures like your shed or garage.

Home insurance also covers your personal belongings and helps protect you should someone get injured at your home.

Top 5 things to know about your Farm Insurance.

Setting the Standard in Insurance Broker Service


Aaron T.

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This team is great! Fast,  efficient, friendly.  You can only get this personal touch service in a small town! Thanks again for everything.  I would absolutely recommend this office.

George C.

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I have been with Sadler many years very happy with the service any changes with insurance has easy and never had any problems highly recommend used them.

Jasmine S.

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I was their customer for a while and I’m not anymore only because I got a discount through my employer from another provider. However, while they were my broker, they provided excellent and prompt service at all times. Thank you, Craig!