facebook pixel

A Canada Post strike began on September 26, 2025, which may result in delays in the delivery of insurance documents. We encourage you to use our available online tools to manage your policy.

A Canadian Company
find a broker

Find a Broker

FR

Locations map

Why Western: Canada's Insurance Broker

Who We Are

At Western Financial Group, we believe insurance is more than just protection, it’s peace of mind, community connection, and a promise to be there when it matters most. Canadian owned and operated, with over 120 years of experience, we’ve earned the trust of more than one million Canadians, delivering personalized service and transparent insurance solutions that reflect the diverse needs of individuals, families, and businesses from coast to coast. 

A Legacy of Excellence

Founded in High River, Alberta in 1905, Western Financial Group operates through over 180 locations across Canada, supported by a dedicated team of approximately 2,500 insurance professionals. Our advisors are deeply rooted in their local communities, offering personalized service and expert advice to help Canadians protect what matters most.

Our history is a testament to our dedication to protecting what matters most to Canadians. As we look to the future, we remain committed to delivering personalized insurance solutions with the same integrity and care that have defined us for over a century.

Western Coast Insurance Services and Wyatt Dowling Insurance Brokers are Divisions of Western Financial Group

Western Coast Insurance Services and Wyatt Dowling Insurance Brokers are proud divisions of Western Financial Group, united by a shared commitment to protecting Canadians with local expertise and national strength. With deep roots in British Columbia and Manitoba respectively, both divisions have built strong reputations through decades of trusted service, personalized advice, and community connection. While each has a unique history and regional focus, both deliver trusted insurance solutions tailored to personal and business needs. Backed by the strength of Western Financial Group, they combine local knowledge with national support.

As a subsidiary of Trimont Financial, a wholly-owned subsidiary of The Wawanesa Mutual Insurance Company, we are backed by a legacy of financial strength and a shared commitment to community-focused service.

Western is guided by four core principles:

  • Truthfulness: We believe in honest and transparent communication with our clients.
  • Fairness: We strive to provide equitable solutions tailored to individual needs.
  • Value: We are committed to offering quality insurance products at competitive prices.
  • Loyalty: We build lasting relationships based on trust and reliability.

Our extensive range of insurance products is designed to meet the diverse needs of our clients:

  • Personal Insurance: Home, condo, tenant, seasonal property, auto, motorcycle, RV, boat, ATV, snowmobile, and travel insurance.
  • Life and Health Insurance: Life, disability, critical illness, and mortgage life insurance.
  • Business Insurance: Commercial property, general liability, cyber liability, errors and omissions, directors and officers liability, farm insurance, and more.
  • Group Insurance Programs: Tailored solutions for various industries and associations, including municipalities, restaurants, retailers, and healthcare providers.
  • Financial Services: RRSPs, RESPs, TFSAs, and GICs to help you plan for a secure financial future.

 

Awards & Recognition Nationwide

For more than a century, Western Financial Group has been committed to delivering trusted, people-first protection to Canadians from coast to coast. Integrity, care, and community have guided us from day one—and continue to shape every interaction we have with the customers and communities we serve.

This dedication has earned Western recognition across Canada for our culture, customer experience, innovation, and community impact. These awards highlight the strength of our team and our ongoing promise to serve with excellence.

Explore our full awards history to see how our commitment to Canadians has been recognized across the country.

Trusted by Canadians from Coast to Coast

With thousands of five star Google reviews across Canada from British Columbia to Ontario, Western is consistently praised for our reliable coverage, knowledgeable advisors, and genuine care. Our customer testimonials speak volumes, Canadians know they can count on us to deliver the right coverage at the right time, whether it’s for their home, car, business, farm, or life insurance needs. 

With convenient same-day service, we make getting insured quick and stress-free so you can enjoy reliable coverage without the wait. 

Western Communities Foundation: Giving Back Where It Counts

Since 2001, the Western Communities Foundation has invested over $9 million into serving local communities across Canada.

Through infrastructure grants, bursaries, and emergency relief, we support public health, education, housing, and recreation initiatives that help Canadians thrive. 

Highlights include: 

  • 400+ community projects funded 
  • From revitalizing the Lake Country Health Hub in British Columbia to supporting the Red Deer Senior Resource Centre in Alberta, our infrastructure grants have helped build safer, more inclusive spaces across Canada. In 2024 alone, we supported 37 infrastructure projects, including climate-resilient upgrades, accessible recreation spaces, and community wellness centres. 
  • 1,750+ Inspirational Bursary Awards to high school students overcoming adversity 
  • Our bursaries have supported students across the country, like: 
  • Taylor W. from Elkford, BC, who overcame personal challenges to pursue her dream of becoming a teacher.  
  • Tristiana A, Peter Skene Ogden Secondary, 100 Mile House, BC, honoured for her perseverance in the face of adversity and her commitment to post-secondary education despite significant obstacles. 
  • Arnaud N, Holy Trinity Academy, Okotoks, AB, celebrated for his courage and determination in overcoming discrimination and becoming a role model in his school community. 

  • In 2024, 135 students received awards, including Indigenous youth supported through our dedicated bursary stream. 
  • Annual National Walk for Safe Places, engaging thousands of employees and raising over $100,000 for local charities 
  • In 2024, 87% of Western employees participated in the Walk, raising $100,200 for over 100 local charities. The event marked its 20th anniversary, with a new theme focused on creating safe, inclusive spaces. Participants walked in over 150 communities, from High River to Saint John, showcasing the power of collective action. 
  • Indigenous Infrastructure Grants supporting reconciliation and community resilience 
  • In 2024, grants supported projects like the Mountain Métis Community Centre in Grande Cache, AB, and the Reconciliation Park at Goose Lake High School in Roblin, MB. These initiatives promote cultural preservation, accessibility, and youth empowerment.  

Diversity, Equity & Inclusion: Standing Together 

We believe diversity makes us stronger. Western is proud to foster an inclusive workplace where everyone feels seen, heard, and valued. Our DEI initiatives include: 

  • Seven Employee Resource Groups, including networks for single working parents, Indigenous team members, newcomers to Canada, and 2SLGBTQ+ employees, all with executive sponsorship 
  • Foundational DEI eLearning modules on allyship, unconscious bias, and inclusive leadership 
  • Partnerships with national organizations supporting refugee talent and underrepresented communities 
  • Women in Leadership Program, highlighting our commitment to empowering women and developing future leaders 

We’re committed to integrity and to creating a workplace that reflects the communities we serve and empowers every team member to thrive. 

Sustainability: Caring Today for a Better Tomorrow 

Western is taking bold steps to reduce our environmental footprint and promote sustainability across our operations. From community clean-ups and tree planting to digital-first service models that reduce paper waste, we’re building a greener future for generations to come. 

Our sustainability efforts are integrated with our social impact strategy, combining care for the planet with care for people. 

Land Acknowledgement

We respectfully acknowledge that our headquarters in High River, Alberta, is situated on the traditional territories of the Blackfoot Nations, including the Siksika, Piikani, and Kainai, as well as the Tsuut’ina and Stoney Nakoda First Nations, and the Métis Nation (Region 3). We honor the history, spirituality, and culture of these peoples and are committed to reconciliation through education and community engagement.

Land Acknowledgement

Experience the Western Financial Group Difference

We’re proud to be Canada’s trusted insurance broker, but even prouder to be a company that leads with heart. From award-winning service and community-focused impact to inclusive culture and environmental care, Western is more than a broker. We’re a partner, a neighbour, and a champion for Canadians.