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Western Financial Group is a diversified insurance services company that is focused on creating security and has provided over one million Canadians the right protection for more than 100 years. Headquartered in High River, Alberta, Western provides personal and business insurance through over 200 locations, its affiliates and a variety of connected channels, with an engaged team of approximately 2,200 people.

Western Financial Group brand seal

Day in and day out, the interactions of our people are rooted in four guiding principles: Truthfulness, Fairness, Value and Loyalty.

For customers, that means honesty and accountability from your Western insurance experts; trust and loyalty; hard-earned knowledge of our business; and longstanding relationships with enduring value.

Founded in 1996 by now Senator Scott Tannas, the company’s history stretches back to 1905 with the creation of Hunt and Watt agencies in High River and its transformation into Hi-Alta agencies in 1950.

Western has been serving customers through good times and the challenges as well. Since those early days, Western, in all its forms, has crafted the insurance you need for the best value.

Western operates under our affiliate network HED in Quebec and will provide insurance coverage for customers residing in Quebec.

Western Financial Group is a subsidiary of Trimont Financial, a wholly-owned subsidiary of The Wawanesa Mutual Insurance Company.