Canada's Insurance Broker
Who We Are
At Western Financial Group, we are proud to be known as Canada’s Insurance Broker. With over a century of experience, we have been providing trusted insurance solutions to more than one million Canadians, ensuring peace of mind and security for individuals, families, and businesses across the nation.
Our People and National Presence
Headquartered in High River, Alberta, Western Financial Group operates through over 220 locations across Canada, supported by a dedicated team of approximately 2,400 insurance professionals. Our advisors are deeply rooted in their local communities, offering personalized service and expert advice to help Canadians protect what matters most.
Through our national footprint and affiliate network—including HED in Quebec—we deliver tailored insurance solutions that reflect the unique needs of individuals, families, and businesses from coast to coast. As Canada’s Insurance Broker, we are committed to being there for our customers wherever they live and however they prefer to connect with us.
As a subsidiary of Trimont Financial, a wholly-owned subsidiary of The Wawanesa Mutual Insurance Company, we are backed by a legacy of financial strength and a shared commitment to community-focused service.
Our history is a testament to our dedication to protecting what matters most to Canadians. As we look to the future, we remain committed to delivering personalized insurance solutions with the same integrity and care that have defined us for over a century.
Our Commitment to Insurance Excellence
Our extensive range of insurance products is designed to meet the diverse needs of our clients:
- Personal Insurance: Home, condo, tenant, seasonal property, auto, motorcycle, RV, boat, ATV, snowmobile, and travel insurance.
- Life and Health Insurance: Life, disability, critical illness, and mortgage life insurance.
- Business Insurance: Commercial property, general liability, cyber liability, errors and omissions, directors and officers liability, farm insurance, and more.
- Group Insurance Programs: Tailored solutions for various industries and associations, including municipalities, restaurants, retailers, and healthcare providers.
- Financial Services: RRSPs, RESPs, TFSAs, and GICs to help you plan for a secure financial future.
Our Guiding Principles
Since our inception, we have been guided by four core principles:
- Truthfulness: We believe in honest and transparent communication with our clients.
- Fairness: We strive to provide equitable solutions tailored to individual needs.
- Value: We are committed to offering quality insurance products at competitive prices.
- Loyalty: We build lasting relationships based on trust and reliability.
Community Involvement
We are committed to giving back to the communities we serve. Through the Western Communities Foundation, we support initiatives focused on public health, housing, education, and recreation. Our annual fundraising events and community grants have made a significant impact, reinforcing our dedication to social responsibility.
Land Acknowledgement
We respectfully acknowledge that our headquarters in High River, Alberta, is situated on the traditional territories of the Blackfoot Nations, including the Siksika, Piikani, and Kainai, as well as the Tsuut’ina and Stoney Nakoda First Nations, and the Métis Nation (Region 3). We honor the history, spirituality, and culture of these peoples and are committed to reconciliation through education and community engagement.
Experience the Western Financial Group Difference
As Canada’s Insurance Broker, we are dedicated to protecting what matters most to you. Whether you’re seeking personal, business, or group insurance solutions, our team is here to provide expert guidance and comprehensive coverage options tailored to your unique needs.
