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Western Financial Group offices will be closed Monday, February 17 in observance of Family Day. We will reopen on Tuesday, February 18. For emergency claims, please call 1-877-599-7299.

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western financial

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We have you covered for all your insurance needs

Save up to 10% when you bundle your car and home insurance. Our local advisors provide expert guidance, competitive quotes, and personalized coverage you can count on. Trusted by 1 million Canadians.
Get a Free Quote Now 1-866-860-1958
Canada flag 100% Canadian Owned
Serving Customers since 1905
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13,000+ Reviews Across Western | 4.5

★★★★★
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Our Numbers Speak for Themselves

1 Million+
CUSTOMERS

Trusted by Canadians to protect what matters most.

2,500
EMPLOYEES

Our licensed advisors are ready to support you across Canada.

181
PHYSICAL LOCATIONS

Local branches across Canada providing in-person advice and support.

$9M+
COMMUNITY GIVEBACKS

Invested back into local communities through our foundation.

Personalized Coverage, Best Rates.

As Canada’s Insurance Broker, our team of insurance experts is here to make sure you have the best coverage for your unique needs.

Insuring Canadians for over 100 years

We’re not just an insurance broker—we’re your trusted partner in protecting what matters most. As Canada’s Insurance Broker, we guide and support you every step of the way.

We’re also proud to support our communities through the Western Communities Foundation, which recently celebrated 20 years of its Annual National Walk, promoting safer, stronger places for Canadians to live and thrive.

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See What Our Customers Have to Say About Western

     

I had a great experience working with Bing Li for my home insurance. Bing was very professional, patient, and helpful throughout the entire process. She took the time to understand my needs, explained everything clearly, and helped me find the right coverage at a competitive price. The whole process was smooth and stress-free. I really appreciate her excellent service and would highly recommend her to anyone looking for insurance!

Winnipeg -
2026-11-06

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Janice O'Brien at Western Financial Group in Spruce Grove is outstanding! She is exceptionally knowledgeable, attentive, and takes the time to thoroughly explain all the details so you feel completely confident in your coverage. Her prompt communication, professionalism, and commitment to finding the best solution for her clients make the entire insurance process seamless and stress-free. If you are looking for an honest, efficient, and genuinely helpful insurance broker in Spruce Grove, work with Janice—you will be in great hands!

Spruce Grove - AB
2026-11-02

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I had a great experience with Dhruvin. He was extremely helpful and understanding and went above and beyond to resolve my issue. I really appreciated his clear explanations and he even provided me additional information which was not required as part of his job that I'm very appreciative of.

Winnipeg -
2026-10-29

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Stories & Tips for Everyday Life

We work with Canada’s leading insurance providers to find the right insurance for you!

We are a national insurance brokerage that has partnered with Canada’s Top Insurance Providers. We work together and find the best coverage for your needs at the best insurance rates.