Thank You for Making #100kForGivingTuesday a Success!
Generosity has the power to transform lives. In December 2024, Western Financial Group and its Communities Foundation joined forces with national nonprofit CanadaHelps to donate $100,000 on GivingTuesday, and it was a resounding success! With the incredible support of our communities, it was proven that compassion can achieve amazing things. Here's a closer look at what was accomplished with this collective effort.
What is GivingTuesday?
GivingTuesday is a global movement encouraging individuals and organizations to give back to their communities. It’s a day dedicated to generosity, promoting donations, acts of kindness, and volunteer work to make a positive impact.
The Power of Community
Last December, Canadians were invited to nominate their favourite charities on Western Financial Group's social media channels for a chance for their favourite causes to receive one of ten $10,000 donations from the Western Financial Group Communities Foundation. And the response? Nothing short of extraordinary.
- 8,000+ nominations flooded in from coast to coast, showcasing more than 1,500 inspiring charities close to Canadians' hearts.
• Over 30,000 social interactions, including likes, comments, and shares, amplified the GivingTuesday spirit far and wide.
• $100,000 donated to 10 Canadian charities supporting critical causes like mental health, food security, and environmental conservation.
• 1.8 million people reached and more than 15,000 live stream views—proving that generosity truly is contagious.
It was incredible to witness Canadians come together to uplift others. The nominations and stories shared highlighted the profound impact that small acts of kindness can create.
The Charity Recipients
We’re proud to support these 10 charities that have received $10,000 donations each, thanks to community nominations and votes from Western Financial Group employees. These organizations are making a difference in vital areas:
- Ability Online – Supporting online resources for children and youth with disabilities.
• Care for Women – Empowering women’s health and wellness.
• EcoSpark – Promoting environmental sustainability and education.
• Food Matters Manitoba – Fighting food insecurity and promoting local food systems.
• Kootenay Emergency Response Physicians Association – Providing on-the-ground emergency medical care.
• Mind Your Plastic – Supporting environmental awareness and plastic waste reduction.
• Sanare Centre – Advancing mental health and trauma recovery services.
• Wildlife Rescue Society of Saskatchewan – Protecting wildlife and preserving ecosystems.
• Yamnuska Wolfdog Sanctuary – Rescuing and caring for wolfdogs in need.
• Youth Mental Health Canada – Tackling youth mental health challenges through advocacy and resources.
Missed the Live Event? Watch the highlights.
About the Western Financial Group Communities Foundation
For over two decades, the Western Financial Group Communities Foundation has been championing causes that matter most to Canadians. Since our establishment in 2001, we’ve granted over $9 million to support Canadian communities.
Want to stay involved? Follow us on Facebook or visit westerngives.ca for updates on future campaigns and initiatives.
