Western Wins the IBAA Award For Distinction

We are incredibly proud to share that Western Financial Group has been awarded the Award for Distinction by the Insurance Brokers Association of Alberta (IBAA) for Outstanding Community Service.
This recognition is a significant honour and reflects the heart of our organization. At Western, community involvement isn’t a side initiative, it’s a core part of our identity. From organizing local fundraising events and supporting charitable causes to volunteering our time and partnering with local organizations, we are committed to making a meaningful impact where we live, work and play. Our team members across Alberta consistently go above and beyond to support the people and places around them, and this award is a celebration of those efforts.
We were especially proud to have Linda Holmes, branch manager from High River, a respected leader at Western, represented us at the IBAA annual conference along side Nancy Green-Bolton, Chief Operating Officer, and other great teammates. Linda spoke about what this award means to our team and why community service is so deeply embedded in our culture. Her message was heartfelt and inspiring, reminding us all of the importance of giving back.
Thank you to the IBAA for this incredible honour, and to every Western team member who helps bring our values to life, every day.
Watch the video with Linda Holmes here: