Celebrating Black History Month - What Does Black Joy Mean To You?
Black History Month is an opportunity to celebrate the achievements of Black communities in Canada, listen to their stories, and learn more about their history and cultures.
At Western Financial Group, in alignment with our 2025 DEI theme: “Achieving our Shared Vision: Embracing Belonging, Championing Equity, Evolving Together” and to celebrate Black History Month, two members from the Black Employees Network and Allies (BENA) Employee Resource Group share their thoughts on the evolving concept of Black Joy and how they embrace belonging within their communities.
Matilda Nwankpele
What does Black Joy mean to you?
To me, Black Joy is a celebration of purpose, communal engagement and solidarity that reminds me that I am not alone and inspires me to believe in myself and my roots.
Why do you think Black Joy is important?
Black Joy is a celebration of self-love and cultural pride. Its importance is deeply rooted in the concept that recognizes the numerous contributions and sacrifices of living and thriving amid various challenges while being unapologetically Black. It involves a communal appreciation for those who fought long and hard to get us to where we are today.
Why does Black Joy matter to you?
Black Joy is significant to me because it fosters a sense of identity and culture by reminding us of who we are as individuals and unveiling our beauty, strength, dynamism, creativity and resilience.
How do you practice Black Joy and/or support it?
I take time to support Black Joy by participating in activities that remind me of its wonderful contributions to society and spending some of that time on family and communal bonding.
Tinotenda (Tino) Mashavave
What does Black Joy mean to you?
It’s a badge of honour that embraces rising above the tide while appreciating the power and essence of being unapologetically Black and proud.
Why do you think Black Joy is important for the Black community?
Black Joy contributes to community building and creates space for collective healing, connection and empowerment while inspiring collaborative growth.
Why does Black Joy matter to you?
It’s most important to me because it constantly reminds me to celebrate self-love and foster empowerment within Black communities.
It’s important because it gives me the liberating power to believe anything is possible. This drives me to succeed in anything I do and helps me stay positive through difficult moments.
How do you practice Black Joy and/or support it?
I practice Black Joy through networking and building connections. I support it through education in highlighting its impact on self-love and celebrating the vibrancy of Black culture.
