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How We Get Paid

Solid relationships are built on informed trust. Western Financial Group is committed to providing the information you need so you can make proper choices for you and your loved ones.

Your Western Financial Group Financial Services broker is an employee at one of the many locations serving communities in Western Canada. Your broker reports directly to the manager of the local office and is also supervised by staff in our High River, AB, Head Office.

All brokers hold the necessary licenses and qualifications to sell the products they offer. All provinces require brokers holding a license to participate in ongoing training and development. Western Financial Group has standards in excess of these basic requirements that all employees must complete.

Brokers of Western Financial Group place insurance with a variety of insurers, with the majority of Life, Group Life & Health Insurance, Disability, Critical Illness, and Individual Variable Insurance Contracts being placed with Western Life Assurance Company, Desjardins Financial Security Life Assurance Company, Canada Protection Plan and Wawanesa Life Insurance Company.  Western Financial Group is an affiliate of Western Life Assurance Company, and life licenses are sponsored or authorized by Western Life Assurance Company. Western Financial Group is a subsidiary of Trimont Financial, a wholly-owned subsidiary of The Wawanesa Mutual Insurance Company.

Our goal is to ensure that our brokers find you the appropriate coverage to meet your personal insurance and financial needs. As a result, we may place your coverage with another company or third-party intermediary that best suits your needs.

If you choose to purchase a product through us, Western Financial Group will receive a commission and the responsible Broker or other employees or agents may receive a portion of this commission or other incentives. They may also be eligible for additional compensation, such as bonuses or non-monetary benefits, such as travel incentives and consumer products based on various factors such as sales volume or persistency of business that is placed during a given period of time. Your financial and insurance objectives are our first priority.

We take the possibility of a conflict of interest seriously. Your broker will notify you in writing of any conflict of interest of which they become aware regarding their services or recommendations to you. Be assured, the overall recommendation and the service rendered by your broker will take into account an analysis of your financial and insurance security needs.

We thank you for placing your trust with Western Financial Group. If you need clarification on anything you have read, or would like more information, please speak with your broker, their local manager or call our toll-free customer service number 1-866-843-9378.