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Two smiling female farmers by cow pen

Welcome to Western Financial Group!

Sadler Insurance and Western Financial Group are embarking on a new journey to provide even more value to you, our customers.

Serving Albertans for over 80 years, Sadler Insurance Inc. has proudly provided the right insurance coverage and advice to Edmonton customers and the surrounding area.

We have combined our strengths, united our people and joined Western Financial Group,  recognized as one of Canada’s top insurance brokerages by Insurance business Canada. We know that the strength of Western’s people – their experience, resources, and stability – will allow us to offer you even more value as your broker.

Joining Western means more benefits for you

There will be many benefits to combining our strengths under Western Financial Group, including more ways to connect with us for your personal and business insurance solutions:

  • In-person at any Western Financial Group location across Canada
  • Online through westernfinancialgroup.ca and the MyWestern portal
  • By phone or email with your broker or our Customer Care Centre

You may also benefit from access to a broader range of insurance products and services to ensure your coverage and your broker’s support are tailored to your unique needs.

Self-service insurance portal

Starting with small-town roots, Western Financial Group is Canada’s national broker with the local touch.

Our Guiding Principles help us hold onto the culture that existed in Western Financial Group when there were less than 10 employees, and they continue to guide us today with nearly 1,900 team members. These principles are the foundation of every aspect of our business – our approach to customer experience, employee support, and our business partnerships.