Visit Western Financial Place in the City of Cranbrook
We’re proud to renew our naming rights agreement with the City of Cranbrook for Western Financial Place, continuing a partnership that began in 2012.
This five-year renewal reflects our deep commitment to the Cranbrook community and the Kootenay region. Western Financial Place is more than a venue, it’s a space where over 150,000 people come together each year for sports, entertainment, and connection.
"We’re incredibly grateful to Western Financial Group for their continued support and commitment to Cranbrook. Western Financial Place is not just a building, it’s where people come together,” said Cranbrook Mayor, Wayne Price. “This renewed partnership ensures that our residents and visitors will continue to enjoy great events and experiences right here in Cranbrook. On behalf of Council and the community, I want to thank Western Financial Group for helping us keep this venue such an important hub for the region.
Pictured: Cranbrook Mayor Wayne Price with our Western team celebrating the renewed partnership.
Cranbrook, British Columbia – Home to Western Financial Group
Nestled in the heart of the East Kootenay region, Cranbrook is surrounded by breathtaking landscapes and rich history. Known for its welcoming community and vibrant local culture, Cranbrook offers the perfect blend of small-town warmth and outdoor adventure. Western Financial Group is proud to serve Cranbrook through our local branches at Cranbrook St and Baker St, where we provide trusted insurance solutions with a deep understanding of what matters most to our neighbours.
Western Proudly Supports Cranbrook Organizations
We’re committed to giving back to Cranbrook through meaningful partnerships and community initiatives. As proud supporters of the Western Communities Foundation, we contribute annually to local projects, student bursaries, and community grants—helping to build a stronger, more connected Cranbrook.
Whether you're a long-time resident or new to the area, our team is here to support you with personalized insurance advice and exceptional service. Visit our Cranbrook branch or give us a call to speak with one of our experienced advisors. Discover the Western tradition of care and commitment—created in Cranbrook, for Cranbrook.
