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Western Direct Insurance to Launch New Commercial During Super Bowl Broadcast

High River, AB - For the second consecutive year, Western Direct Insurance will launch a new television commercial for Alberta viewing audiences during CTV’s broadcast of the Super Bowl. Super Bowl XLVIII will air on CTV on Sunday, February 2.

“We’re thrilled to be showcasing Western Direct Insurance on the stage of the year’s biggest sporting event,” said Rod Cunniam, Chief Operating Officer with Western Direct Insurance. “Western Direct has been a passionate supporter of football through our partnership with the Calgary Stampeders and we look forward to showcasing our great value and exceptional customer service through one of television’s largest audiences.”

To view Western Direct Insurance’s Super Bowl commercial, please visit http://youtu.be/YirMchb397Q.

Western Direct Insurance Call Centre staff will be working extended hours this Sunday. Expert insurance advisors can be reached at 1 (855) 674-6338 to care for and handle customer inquiries. More information is also available at www.westerndirect.ca.

About Western Direct Insurance

Western Direct Insurance offers home, condo and tenant insurance in Alberta, British Columbia, Saskatchewan, Manitoba and the Northwest Territories. In British Columbia, the products are offered under Western Direct Insurance Agency. Western Direct Insurance also provides car, motorcycle and recreational vehicle insurance for residents in Alberta and the Northwest Territories. Western Direct Insurance products are offered through Western Financial Group, a diversified insurance services company that serves more than 790,000 customers across Western Canada. Want to know more about Western Direct Insurance? Visit our website at westerndirect.ca.