For Immediate Release

High River, Alberta – November 8, 2010, 2010 (TSX – WES) - Western Financial Group (“the Company”) today confirmed their intention to release their third quarter 2010 financial results on Wednesday, November 10, 2010. A conference call to discuss the quarter is scheduled for 9:00 am MT (11:00 am ET) on Monday, November 15th. To access the conference call, please dial (888) 231-8191 or (647) 427-7450 (Toronto). The conference will also be broadcast live over the internet and archived through the Company's website at www.westernfinancialgroup.ca.

Western Financial Group is a leader in providing insurance, financial services and banking services in over 90 communities, to more than 500,000 individuals and businesses in Western Canada through its Network locations, its affiliated insurance brokers, Western Life Assurance Company, Bank West, and Western Financial Insurance Company.

The Common Shares of Western Financial Group are traded on the Toronto Stock Exchange under the symbol “WES”.

This press release is not for distribution to any United States news service or otherwise in the United States.

For further information, please contact:

Arlene Beggs, Assistant to the CEO

Western Financial Group

403-652-2663

info@westernfg.ca

Forward-looking Statements:

From time to time Western Financial Group makes written and verbal forward-looking statements. These statements involve numerous assumptions, risks and uncertainties, including the risk that prediction and other forward-looking statements may not prove to be accurate. We caution the reader not to place undue reliance on these disclosures, as a number of important factors could cause actual results to differ materially from the estimates and comments expressed in them. Such factors may include, but are not limited to: changing financial and economic conditions in Canada, particularly in Western Canada; regulatory developments; competition industry trends and availability of capital resources; and our anticipated success in managing our risks. We caution readers that the foregoing list is not exhaustive. Except required by law, we do not undertake to update any forward-looking statements, written or oral, that we may make from time to time regarding our operations and performance.