As the proud sponsor of CTV Morning Live Ottawa’s recent “Financial Fitness Week,” our very own Mark Creelman joined Morning Live host Rosie Edeh for a lively and insightful conversation about how Canadians can better protect what matters most to them, including their financial well-being.

Mark shared expert advice on often-overlooked types of insurance that can make a big difference in times of need:

  • Disability Insurance: Many people assume their workplace coverage is enough, but that’s not always the case. Mark emphasized the importance of meeting with an advisor to assess your personal needs — especially since employer plans often don’t cover partial disabilities or higher income earners adequately.
  • Critical Illness Insurance: This coverage provides a tax-free lump sum if you’re diagnosed with a serious illness like cancer, heart attack, or stroke. It’s designed to reduce financial stress during recovery, helping with everything from medical costs to time off work.
  • Segregated Funds: These investment products offer mutual fund-like growth with added insurance protection. They’re ideal for business owners, retirees, and blended families looking for creditor protection and estate planning benefits.

Mark’s message was clear: understanding your insurance options and speaking with a broker can help ensure you’re covered in a way that truly fits your life.

Missed the segment? You can catch a replay here.