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About Pembroke Branch

The city of Pembroke in Ontario has nearly 14,000 residents and is the administrative seat of Renfrew County. With its origins as a police village, a form of municipal governance in the mid-19th century, the settlement was formally established in 1858 and became the city we know in 1971.

Our heritage is our story and the Champlain Trail Pioneer Village and Museum thrills travelers to Pembroke. Our ability to harness electricity from rivers is told at the Murray L. Moore Hydro Museum.

Located at the confluence of the Muskrat River and the Ottawa River and situated northwest of Ottawa, our city in the heart of the Ottawa Valley has access to the outdoors, sports and heritage murals.

A hockey town, we’re great fans of the Pembroke Lumber Kings. We’re proud of our association with the Hockey Hall of Fame and our inductees, Frank Nighbor, Harry Cameron and Hugh Lehmen.

Your Western Financial Group Pembroke brokers on Lake Street (formerly EGM Insurance) offer car and truck insurance, home insurance, business insurance, travel insurance, seasonal property, farm insurance and recreational vehicle insurance etc.

We have access to many other superior products including affordable group insurance plans. We are dedicated to finding you the best insurance solutions in Pembroke, Ontario.

Look no further if you’re needing car and truck insurance today. Plus, when it comes to home insurance and business insurance, we offer the right protection. Our expert brokers are also your trusted source for farm insurance and seasonal property (cottage) insurance.

At Western’s Pembroke brokerage, we have competitive rates and serve outstanding customer care. You can be assured all our insurance brokers are fully-licensed experts.

It’s our mission to advocate and negotiate on your behalf with all major insurance companies. By investigating all options, we, in turn, provide you an optimized insurance solution that fits your needs.

We have been a mainstay of the insurance community in Petawawa and Pembroke for decades, and our goal is to remain so for many decades more. Come and experience the Western Financial Group difference for yourself. Our expert brokers are just a call, click or branch visit away.

Over 3,065 5-Star Reviews

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Setting the Standard in Insurance Broker Service


Oliver H.

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Dealt with Holly Frank for over 3 years, she is absolutely amazing and has always been there for me when I needed to change or delete coverage on my insurance. She will always make sure you have the BEST RATE available. 5 stars all the way!

November 3rd, 2022



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I will be getting a quote when my renewal comes due. My son and daughter in law are insured with Western Financial Group. They recently had a claim. Both Cassandra and Angie were amazing. They both made multiple calls to get them in a rental and answered any questions that were asked. It was a first time claim for these young drivers and they made the claim process easy for them. You can tell both truly care about there clients.

May 31st, 2022

Carol J.

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Sabrina was very helpful, answered my questions very quickly and all with care for the customer.

May 31st, 2022


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