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Best car insurance, business insurance, and home insurance in Prince George, British Columbia

Whether you’re searching for car insurance, ICBC renewals, home insurance, business insurance, farm insurance, or life insurance, we are your trusted local experts in Prince George, BC, with over 100 years of experience.

As brokers for Canada’s top insurance providers, we compare options nationwide and handle the details to secure the best coverage at competitive rates— insurance tailored just for you. We'll also provide top rated customer support if you ever need to submit a claim. 

Why Choose Western

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Compare Insurance Quotes for Free 
We shop across trusted providers to find you the best coverage.

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Over 7,900 Five-Star Reviews

Reviewed by Canadians in our communities nationwide.

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Serving Canadians Since 1905 
Over a century of experience delivering trusted insurance solutions.

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Fast, Personalized Advice
Our local insurance experts understand your specific needs.

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Convenient Same-Day Service
Get covered fast with hassle-free, same-day insurance solutions.

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Your local Canadian experts in car insurance, home insurance, and business insurance in Prince George, BC.

At Western Financial Group, we offer a wide range of insurance products to protect your home, business, vehicle, and more. Our services include:

  1. Car Insurance – Protect your vehicle with affordable and reliable coverage.
  2. Home Insurance – Secure your home and belongings from unexpected events.
  3. Business Insurance – Safeguard your business operations with tailored policies.
  4. Farm Insurance – Coverage to protect your farm, equipment, and livestock.
  5. Life Insurance – Plan for the future and protect your family’s financial security.

We also provide insurance solutions for local welders through the Christian Labour Association of Canada (CLAC). Western Financial Group is a proud member of the Insurance Brokers Association of British Columbia. 

Proudly Supporting the Prince George Community

Prince George, a city in British Columbia, supports approximately 74,003 people and is the largest city in the province's north. The city is located near BC's geographic centre and is an important regional hub. 

Western Financial Group’s Prince George team supports the “second to none” assistance that staff provide people in palliative care at the Prince George Rotary Hospice Society. We have donated more than $20,000 to this local initiative since 2005.

Our Prince George brokerage team can offer you policies for car and truck insurance, home insurance, business insurance, farm insurance and life insurance. We have access to many other superior products and are dedicated to helping you find the best insurance in Prince George.  

At Western’s Prince George brokerage, we have competitive rates and outstanding customer service. We’ll listen to your concerns and help you customize a policy that fits your needs today and as they change.

Living in Prince George? Here's Everything You Need To Know About...

Comparing Insurance Options Across Canada

Q: What does an insurance broker do?
A: Western's insurance brokers find the best insurance package at the right price.

Insurance brokers can compare quotes and services across different insurance providers. Western's Insurance Brokers save you time and stress by hand-selecting the best insurance quotes nation-wide to match your specific needs and helping you compare them.

Whether you want to protect your home, business, farm, or vehicle, working with an insurance broker is a smart move. Navigating all the insurance options out there can be tricky and time-consuming on your own. We make sure you get great rates and a service guarantee to safeguard your best interests!

What do I need to know about car insurance in Prince George, B.C?

It’s mandatory for all drivers to purchase car insurance from ICBC to help ensure that they are protected with a basic level of coverage.

Basic autoplan insurance for ICBC includes $200,000 in third-party liability coverage. Third-party liability helps protect you in cases such as non-vehicle property damage or driving out of province, and it can protect you in situations where the law permits the other driver to sue.

If you make a third-party liability claim against the person who's responsible for a car crash and they don't have enough insurance to pay for your claim, Underinsured Motorist Protection (UMP) covers you. Basic underinsured motorist protection covers you and members of your household for claims of up to $1 million per insured person.

If you want to increase the amount of coverage you have in the event, you're responsible for a crash, you may want to consider extended third-party liability coverage, an optional Autoplan coverage.

5 Things to Know About ICBC Coverage for Occasional Drivers

What do I need to know about home insurance in Prince George, B.C?

Home insurance isn't mandatory in British Columbia, but most banks or mortgage lenders will require you to purchase home insurance coverage if you have mortgage.

Home insurance helps you protect against:  Theft,  Fire, Third- party “slip and fall” accidents, Vandalism.

You may want to consider adding earthquake coverage to your home insurance policy to protect you should your home suffer catastrophic damage in an earthquake. Every earthquake insurance policy is different, but typically includes three types of earthquake coverage.

  • Dwelling coverage helps cover the cost of repairing or rebuilding your home.
  • Personal property coverage helps replace personal property like electronics and furniture.
  • Loss-of-use coverage helps cover additional living expenses if you must move out while your home is rebuilt or repaired.

Top 5 Things to Know About Renewing ICBC Car Insurance

Reviewed By Your Prince George Neighbours

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2025-06-28

I had a great experience with this car insurance company! Gurleen was incredibly helpful, patient, and knowledgeable. She guided me through the process with ease and made everything so simple and stress-free. It’s rare to find such genuine customer service these days. This is by far the best insurance company in town – highly recommended!

Smile
Prince George - BC

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2025-06-02

Have dealt with Varun here for both my auto and home insurance needs, he is efficient and detailed in his work making sure I had the proper coverage in place. Highly recommend dealing with Varun here!

Colin Bangs
Prince George - BC

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2025-03-27

Colin was super awesome and got a complicated insurance registration done in no time. Highly recommended. Great service.

Felix Toma (felix toma)
Prince George - BC

 

Broker Information

Prince George, British Columbia

Reviews: 3.7

Contact Branch
250-564-3600
PrinceGeorge@westernfg.ca

Location
790 Central Street East, Prince George, BC, V2M 3B7

Hours

Mon-Fri: 8:30am - 5:00pm
Sat-Sun: Closed