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Look no further if you’re needing ICBC renewals, car and truck insurance today.

Prince George, a city in British Columbia, supports approximately 74,003 people and is the largest city in the province's north. The city is located near BC's geographic centre and is an important regional hub. 

Western Financial Group’s Prince George team supports the “second to none” assistance that staff provide people in palliative care at the Prince George Rotary Hospice Society. More than $20,000 has been donated to the society since 2004. 

Our Prince George brokerage team can offer you policies for car and truck insurance, home insurance, business insurance, farm insurance and life insurance. We have access to many other superior products and are dedicated to helping you find the best insurance in Prince George.  

Look no further if you’re needing car and truck insurance today. When it comes to home insurance and business insurance, we offer the right protection. Our experts are also your trusted source for farm insurance and life insurance. 

At Western’s Prince George brokerage, we have competitive rates and outstanding customer service. We’ll listen to your concerns and help you customize a policy that fits your needs today and as they change.

Over 2,713 5-Star Reviews

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Setting the Standard in Insurance Broker Service




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I needed a fast insurance quote and policy in place to close on a new house. Jillian was fantastic - really quick, responsive and friendly. She had everything set up wihtin hours for me.

August 10th, 2022

Richard H.

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Excellent customer service.

June 12th, 2021

Vanessa R.

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I visited Western Financial to renew my car insurance. I found the staff very friendly and helpful. They explained my insurance very well. They will give me a quote on my home insurance when it is time and I am happy to go back to see them.

May 26th, 2020

Western Financial Blog