find a broker

Find a Broker

FR

LoginMy Account
Western Financial Group Western Financial Group
  • Personal

    Home Insurance

    Home Insurance

    Condo Insurance

    Renter's Insurance

    Seasonal Property Insurance

    Mobile Home Insurance

    Vehicle Insurance

     

    Car Insurance

    Motorcycle Insurance

    RV Insurance

    Boat Insurance

    ATV Insurance

    Snowmobile Insurance

    Vehicle Replacement Insurance

    Health & Life Insurance

    Life Insurance

    Disability Insurance

    Critical Illness Insurance

    Mortgage Life Insurance

    Financial Insurance

     

    TFSA

    GICs

    RESPs

    RRSPs

    Travel Insurance

     
  • Business

    Commercial Insurance

     

    Business Insurance

    Business Life Insurance

    General Liability Insurance

    Commercial Property Insurance

    D&O Liability Insurance

    Rental Property Insurance

    Legal Protection Insurance

    Errors & Omissions Insurance

    Cyber Liability Insurance

    TotalProtect Insurance

    Fleet Insurance

    Farm Insurance

    Product Liability Insurance

    Employee Benefits

    Employee Benefits

    TotalGuard Insurance

    Group Insurance 

     

    All Insurance Programs

    AMM Municipal Insurance Program

    CRA Insurance Program

    CVMA Insurance Program

    Crop Inputs Insurance Program

    Haven Municipal Insurance Program

    Hospitality Insurance Program

    Juno Restaurant Insurance

    BCRFA Restaurant Insurance

    Groupex Insurance Partnership

    CAM Movers Insurance

    Musical Instrument Insurance

    Independent Retail Insurance

    CAMA Insurance Program

    Biz Benefits Partnership

     

    Event Liability Insurance

     

    Charity Events or Fundraising Insurance

    Conferences and Conventions Insurance

    Corporate Events and Seminars Insurance

    Farmers’ Market Insurance

    Festival Insurance

    Hole-in-one Contest or Golf Tournaments Insurance

    Product Launches and Promotional Events Insurance

    Sporting Event Insurance

    Wedding Insurance

    Industries

    Cannabis

    Construction

    Contractors

    Daycares

    Greenhouses

    Hotels and Motels

    Manufacturing

    Municipalities

    Professional Services

    Property Management

    Retail

    Restaurants, Cafes, Delis, Fast Food

    Skilled Trades

    Technology

    Welders

  • Services

    MyWestern

    Payment Setup

    Registry Services

    Community Emergency Resources

    Personal Insurance Claims

    Commercial Insurance Claims

    Risk Management

  • About Us

    About Western

    Who We Are

    Executive Team

    Divisions

    Partners

    Western Coast Insurance

    Wyatt Dowling Insurance

    Sustainability

    Diversity, Equity and Inclusion

    Western News

    Blogs

    Careers

    Contact

    Communities Foundation

    Our Giving Programs

    About the Foundation

    Annual Giving Reports

    Annual National Walk

    Community Infrastructure Grants

    Foundation FAQs

    Sponsorship

    Western Communities Foundation

    Your donation will help improve local communities.

    Donate

1-866-860-1958

Get a Quote

Get a Quote

Main Menu

  • Personal
    • Home Insurance

      • Home Insurance

      • Condo Insurance

        Renter's Insurance

        Seasonal Property Insurance

        Mobile Home Insurance

    • Vehicle Insurance

       
      • Car Insurance

      • Motorcycle Insurance

        RV Insurance

        Boat Insurance

        ATV Insurance

        Snowmobile Insurance

        Vehicle Replacement Insurance

    • Health & Life Insurance

      • Life Insurance

        Disability Insurance

        Critical Illness Insurance

        Mortgage Life Insurance

    • Financial Insurance

       
      • TFSA

        GICs

        RESPs

        RRSPs

    • Travel Insurance

       
  • Business
    • Commercial Insurance

       
      • Business Insurance

      • Business Life Insurance

        General Liability Insurance

        Commercial Property Insurance

        D&O Liability Insurance

        Rental Property Insurance

        Legal Protection Insurance

        Errors & Omissions Insurance

        Cyber Liability Insurance

        TotalProtect Insurance

        Fleet Insurance

        Farm Insurance

        Product Liability Insurance

    • Employee Benefits

      • Employee Benefits

        TotalGuard Insurance

    • Group Insurance 

       
      • All Insurance Programs

        AMM Municipal Insurance Program

        CRA Insurance Program

        CVMA Insurance Program

        Crop Inputs Insurance Program

        Haven Municipal Insurance Program

        Hospitality Insurance Program

        Juno Restaurant Insurance

        BCRFA Restaurant Insurance

        Groupex Insurance Partnership

        CAM Movers Insurance

        Musical Instrument Insurance

        Independent Retail Insurance

        CAMA Insurance Program

        Biz Benefits Partnership

         
    • Event Liability Insurance

       
      • Charity Events or Fundraising Insurance

        Conferences and Conventions Insurance

        Corporate Events and Seminars Insurance

        Farmers’ Market Insurance

        Festival Insurance

        Hole-in-one Contest or Golf Tournaments Insurance

        Product Launches and Promotional Events Insurance

        Sporting Event Insurance

        Wedding Insurance

    • Industries

      • Cannabis

        Construction

        Contractors

        Daycares

        Greenhouses

        Hotels and Motels

        Manufacturing

        Municipalities

        Professional Services

        Property Management

        Retail

        Restaurants, Cafes, Delis, Fast Food

        Skilled Trades

        Technology

        Welders

  • Services
    • MyWestern

      Payment Setup

      Registry Services

      Community Emergency Resources

      Personal Insurance Claims

      Commercial Insurance Claims

      Risk Management

  • About Us
    • About Western

      • Who We Are

        Executive Team

        Divisions

        Partners

        Western Coast Insurance

        Wyatt Dowling Insurance

        Sustainability

        Diversity, Equity and Inclusion

        Western News

        Blogs

        Careers

        Contact

    • Communities Foundation

      • Our Giving Programs

        About the Foundation

        Annual Giving Reports

        Annual National Walk

        Community Infrastructure Grants

        Foundation FAQs

        Sponsorship

LoginMy Account

FR

1-866-860-1958

Get a Quote

Find a Broker

Women of Western breaking the bias in the workplace

Women of Western breaking the bias in the workplace

Avelia Stewart, Diversity and Inclusion Lead with Western, spoke with Natalie Ayotte, CEO, HED Insurance Broker, in celebration of this year's International Women's Day on March 8.

The 2022 International Women's Day theme is Break the Bias. Breaking the bias acknowledges that, individually, we are all responsible for our thoughts and actions, but we can all strive to work together to break the bias in our communities, our workplaces and beyond.

Q: What does this mean to you, Natalie? And how can you help break the bias?

A: Well, that's a very important question, and I thank you for asking me about breaking the bias in our communities and our workplace and beyond.

We all grew up in a society that likes to emphasize certain social differences. We see that in the social networks and media, success and wealth are attributed to certain common characteristics. If we can put aside what gender you are, the religion, intellect or education, we can help break the bias.

Q: What would you say to the younger generation about how to break the bias?

A: Be unique, be yourself. Be authentic. Try not to be scared. It can be scary to be different. Reach out to those that know who you are and are open to your uniqueness. Let them be your guide towards that.

Q: How are you celebrating International Women's Day in your community and even as part of your team?

A: March 8 is a very special celebration for me and my family because it's not only a date to celebrate the International Women's Day, it’s also the same day my grandmother was born in 1917. She was a pioneer in my life for various reasons. She was a very thoughtful, very sincere and wise woman. She inspired me to be like that with my peers, with my friends, other women, and in my relationships. Typically, in my household, we would always have gatherings on International Women’s Day where there was a cocktail hour or we'd have potlucks. It was a special time where we would always speak about women and share the gratitude we have for the women who came before us.

Now, when I look at women who are coming up after me, I usually recognize them by sending them a little token, little notes or emails telling them how special they are and how I want to celebrate that with them. I've often purchased little flowers, little trinkets to just say how grateful I am to be a friend and to be a colleague.

Q: Let’s imagine a gender equal world, a world free of bias and stereotypes and discrimination. For me, that would look like one where differences are valued and celebrated. What does this look like to you and as a leader at Western?

A: If we start thinking more of our uniqueness, this is who I am and this is what makes me who I am, we realize our diversity. It’s embracing the uniqueness and diversity of humankind that will make this world better. And I think that goes for us as an employer.

Western has taken the lead in comparison to many insurance organizations and many organizations in general. I'm actually very proud that we have included a Diversity and Inclusion program. I think that that's a step in the right direction. It's helping leaders and employees understand diversity and to let go of our bias or unconscious ways.

Here’s a personal thing I'd like to share. It’s about recognizing our unconscious bias that can be caused by our upbringing and our comfort zone. When I joined Western, I joined an environment of highly talented salespeople and whether it was unconscious or not, they were all men. They still are to this day, very men oriented. The challenge at Western is how do we work this out? Women have a tough time making it in this environment. I’d like to challenge my colleagues to find a way to work on this.

Why is it so challenging? If we only bring one woman in a group of 20 salespeople, it is going to be challenging and there is probably some form of unconscious bias there that maybe women don’t aspire to that. I would like to see that evolve because once we have a greater balance in this, we will be more diversified and probably just as successful, if not more.

Q: Has there been a time or an example that you can share with us when you have advocated for another woman?

A: If I can answer that in a more general way, I think what's important is that I try to be as authentic as possible. I try as much as possible to always respect the individual that I am. I also lead by example. I very much hope, anyway, that I've never asked anyone to do something that I'm not capable of doing myself.

While I have worked with many women, most of my working environment has been very much with men. I've learned through time that I'll probably never have the same discussions on many things with them other than business-related issues. For example, at meetings where most of the insurance brokers were men, the conversation that I would have would never be about sports. It would be about if you’re married or have children. It’s an unconscious bias to think that we need to have different conversations based on gender.

Always remain who you are. Speak truthfully about your purpose and why you are there. I have been successful by leading this way.

Q: Is there anything else you would like to share with our audience in relation to this year's theme?

A: Accept your imperfections in the eye of the world as your own uniqueness. What the world has decided that is successful has nothing to do about you. Your success is your own definition. When you are true to yourself, you understand your mission and you know where you're going, you will be successful. And I know that's a big ask because the world can be, you know, threatening at times and discouraging.

Aspire to learn from differences. Be curious. I've surrounded myself with so many different types of individuals in my life, and I've grown with that.

GET A QUOTE

Recent Blog Posts

Mark Missal Farm Insurance
Western's Farm Insurance Has Roots in Our Communities

May 8, 2025


Spring Cleaning Boat
Why You Need to Clean Your Boat in the Spring

May 7, 2025


Car Kill Switch Theft Prevention
Will a Kill Switch Stop My Car from Being Stolen?

May 5, 2025


Western Financial Group

2025 Western Financial Group. All rights reserved.

Privacy / Legal | Accessibility Guidelines | Fair Treatment of Customers Policy | Terms of Use | Compensation Disclosure | Complaints Process | Media Relations | Mergers & Acquisition | Careers | Sitemap