Broker Information
Prince Albert, Saskatchewan
Reviews: 4.3
Contact Branch
306-764-1501
PrinceAlbert2Av@westernfg.ca
Location
2901 2 Ave W Unit 12, Prince Albert, SK S6V 7R2
Hours
Mon-Fri: 8:30am - 5:00pm
Car · Home · Business
Best Insurance Broker in Prince Albert, SK
Whether you’re searching for car insurance, truck insurance, home insurance, business insurance, farm insurance, or life insurance, we are your trusted local experts in Prince Albert, SK, with over 100 years of experience. As brokers for Canada’s top insurance providers, we compare options nationwide and handle the details to secure the best coverage at competitive rates— insurance tailored just for you.
100% Canadian Owned
Serving Customers since 1905
13,000+ Reviews Across Western | 4.5
Reviewed By Your Prince Albert Neighbours
2025-09-06
I'm so happy that there's also Western Financial Group here in Red Deer. I've been with them since 2023, after we moved from BC. I just want to extend my appreciation to Jennifer McCulley, for assisting me and ensuring that all of my queries are answered. Plain and simple, with no hidden charges whatsoever. After I sent her the documents she needed, the following day, I already received my insurance and registered my vehicle right away. Again, thank you, Jennifer, for a wonderful customer service experience, and I hope you can help more people.
Red Deer - AB
2025-08-21
Great experience working with Robert! He is very resourceful, very knowledgeable and goes the extra distance to make sure that everything I needed was covered, and to make sure there weren't things that I didn't need anymore from previous policies. Very easy to talk to, returned all my calls promptly. 100% best experience with Insurance reps!
Red Deer - AB
2025-07-30
We have been with Western Financial for several years and would highly recommend using them. Our experience has been exceedingly easy, organized, and professional. Our broker Bryan has taken all of the guess work, stress, confusion, and anxiety out of dealing with commercial insurance. He contacts us early for our renewals to ensure there are never any unexpected bills or documents to go over. And that any questions or policy changes are dealt with before our renewal date. His response time is almost immediate, whether we are going through a renewal process or if there are questions that come up through out the year. There has never been a moment of question during our time with Western Financial. If you are not happy with your coverage or brokerage it is worth giving these guys a call!
Red Deer - AB
Why Choose Western
Compare Insurance Quotes for Free
We shop across trusted providers to find you the best personal or commercial insurance coverage.
Serving Canadians Since 1905
Over a century of experience delivering trusted insurance solutions.
Fast, Personalized Advice From Experts
Our local insurance experts understand your specific needs.
Convenient Same-Day Service
Get covered fast with hassle-free, same-day insurance solutions.
Giving Back
Through the Western Communities Foundation.
Over $9M donated since 2001 to strengthen communities.
Your local Canadian experts in car insurance, home insurance, and business insurance in Prince Albert, Saskatchewan.
At Western Financial Group, we offer a wide range of insurance products to protect your home, business, vehicle, and more. Our services include:
- Car Insurance – Protect your vehicle with affordable and reliable coverage.
- Home Insurance – Secure your home and belongings from unexpected events.
- Business Insurance – Safeguard your business operations with tailored policies.
- Farm Insurance – Coverage to protect your farm, equipment, and livestock.
- Life Insurance – Plan for the future and protect your family’s financial security.
We also provide insurance solutions for local welders through the Christian Labour Association of Canada (CLAC). Western Financial Group is a proud member of the Insurance Brokers Association of Saskatchewan.
Proudly Supporting the Prince Albert Community
The city of Prince Albert is the third largest in Saskatchewan with approximately 35,900 people.
A supporter of our Western Communities Foundation charity, our Prince Albert branches have donated over $24,000 to Prince Albert SPCA, Victoria Hospital Foundation, Friends of Saskatchewan Children etc.
Don’t miss the Prince Albert Historical Museum, Little Red River Park and Prince Albert National Park.
We are dedicated to helping you find the right insurance in Prince Albert, Saskatchewan. At our Prince Albert (2nd Avenue) brokerage, we have competitive rates and outstanding customer service. We’ll listen to concerns and customize a policy that fits your needs now and as they change.
Western Financial Group is a proud member of the Insurance Brokers Association of Saskatchewan.
Comparing Insurance Options Across Canada
Q: What does an insurance broker do?
A: Western's insurance brokers find the best insurance package at the right price.
Insurance brokers can compare quotes and services across different insurance providers. Western's Insurance Brokers save you time and stress by hand-selecting the best insurance quotes nation-wide to match your specific needs and helping you compare them.
Whether you want to protect your home, business, farm, or vehicle, working with an insurance broker is a smart move. Navigating all the insurance options out there can be tricky and time-consuming on your own. We make sure you get great rates and a service guarantee to safeguard your best interests!
What do I need to know about car insurance in Prince Albert, Saskatchewan?
The Saskatchewan Auto Fund is the province's mandatory car insurance and vehicle registration program. Western Financial Group is authorized to sell Saskatchewan Government Insurance (SGI) Auto Fund car insurance.
When you register your vehicle in Prince Albert, you pay a flat registration fee and get a basic package of insurance on your plates. The insurance includes:
- Coverage for damage to your vehicle, subject to a deductible
- Personal injury insurance from a vehicle collision
- Liability insurance for damage your car causes to another vehicle or property, or injury to others
Your basic plate insurance includes $200,000 of liability coverage. If you’re responsible for losses more than $200,000, you’ll have to pay for the difference out of your own pocket.
Most vehicles with basic plate insurance have a $700 deductible.
You can increase your liability insurance and buy a car extension policy with the liability coverage limit you want.
What do I need to know about home insurance in Prince Albert, Saskatchewan?
Home insurance is not mandatory in Saskatchewan, but if you have a mortgage your lender will likely require you to have an insurance policy.
Home insurance helps you protect against: Theft, Fire, Third- party “slip and fall” accidents, Vandalism.
Did you know that sewer backups are not covered under a basic home insurance policy.
Sewer backup insurance is an optional policy endorsement.
It will help pay for repairing or replacing damaged parts of your home and personal property.
How much coverage you need is determined by whether your basement is finished and whether you store valuable property there. Sewer backup insurance also covers additional living expenses, such as a hotel, if your home is uninhabitable during repairs following a sewer backup.
You’ll be protected and have peace of mind with home insurance in Prince Albert.
Western Proudly Supports Our Canadian Communities
At Western, caring is at the heart of everything we do. We are dedicated to making a meaningful difference in Prince Albert and across Canada by actively supporting the causes that matter most to our customers, employees, and neighbours. Our commitment to care drives us to create a positive, lasting impact every day.
Western Communities Foundation Supports BC Wildfire Relief
August 19, 2026