Broker Information
Edmonton, Alberta
Reviews: 4.4
Contact Branch
780-433-4426
edmontonsouth@westernfg.ca
Location
10808 82 Ave, Edmonton, AB T6E 2B3
Hours
Mon-Fri: 8:30am - 5:00pm
Car · Home · Business
Best Insurance Broker in Edmonton, Alberta
Western Financial Group is a local insurance broker in Edmonton, helping residents compare ICBC & car, home, business, farm and other insurance options from multiple Canadian insurers. Our Edmonton insurance brokers can help you compare coverage and pricing based on your needs, with personalized support if you ever need to submit a claim, whether you're insuring a vehicle, home, or business.
100% Canadian Owned
Serving Customers since 1905
13,000+ Reviews Across Western | 4.5
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Help When You Need to Make a Claim
Your relationship with your insurance broker doesn't end once your policy is issued. If you need to make a claim, as your Edmonton broker, Western Financial Group can help you understand the claims process, find the appropriate insurer contact information and answer questions about your policy and coverage as your claim moves forward. Contact your branch today for next steps.
Your Trusted Insurance Broker in Edmonton, Alberta
2026-09-08
Rick Poon from the Edmonton branch was kind enough to help me out finding solutions for my insurance needs and was amazing getting things sorted out making it easier for me to continue paying my premium car insurance. Great service I do recommend western insurance to anyone who asks.
Edmonton - Alberta
2026-09-02
I had a unique insurance issue and randomly called Western Financial Group as an insurance company informed me that I would have to deal with a broker. Trina at WFG was able to solve the problem; she was exceptional. Her knowledge and efficiency were impressive. I was very lucky to find her!!
Edmonton - Alberta
2026-05-08
Morgan Irwin assisted us when we went to look for tenant insurance. Very efficient and upfront. Did not take us too long to be presented with our options. Considerate enough to explain things to you when you are not familiar with things to consider when picking out your options. I look forward to working with them more as the need arises.
Edmonton - Alberta
Why Choose Western
Compare Insurance Quotes for Free
We shop across trusted providers to find you the best personal or commercial insurance coverage.
Serving Canadians Since 1905
Over a century of experience delivering trusted insurance solutions.
Fast, Personalized Advice From Experts
Our local insurance experts understand your specific needs.
Convenient Same-Day Service
Get covered fast with hassle-free, same-day insurance solutions.
Giving Back
Through the Western Communities Foundation.
Over $9M donated since 2001 to strengthen communities.
Why Choose Western as Your Insurance Broker in Edmonton?
Choosing an insurance broker in Edmonton is about more than comparing prices. You want a broker who understands the local market, can explain your coverage options, has access to multiple insurers, and will be there to help when your needs change or you have a claim.
At Western Financial Group, we’re dedicated to helping you find the best insurance coverage at the best rates. Whether you're protecting your family home, safeguarding your business, or keeping your vehicle covered on Edmonton’s roads — from Windermere and Terwillegar to Glenora, Summerside, Westmount, and Ellerslie — we offer a wide range of insurance solutions tailored to your needs.
Western Financial Group's Edmonton office builds on the history of Sadler Insurance, which has served Albertans from Edmonton since 1936. Sadler joined Western Financial Group in 2022, bringing its long-standing local insurance experience together with Western's broader network of insurance markets and resources.
Why Edmonton customers work with Western:
- Local Edmonton experience: Our branch at 10808 82 Avenue NW serves customers throughout Edmonton and the surrounding area.
- Access to multiple insurance companies: Rather than offering coverage from only one insurer, our brokers can compare available options from multiple insurance markets.
- Licensed insurance professionals: Work directly with insurance professionals who can explain your options and help you make informed coverage decisions.
- Support beyond the quote: Your broker can help with policy changes, questions about your coverage and guidance through the claims process.
What Insurance Products We Offer:
- Car Insurance – Protect your vehicle with affordable and reliable coverage. Options for personal vehicles, recreational vehicles, and motorcycles, with available discounts for safe driving and bundled policies.
- Home Insurance – Coverage for your house, condo, or rental property, including protection for personal belongings, liability, and additional living expenses.
- Business Insurance – Safeguard your business operations with tailored policies. Customized packages available for small and medium-sized businesses, including liability, commercial property, and professional coverage.
- Farm Insurance – Coverage to protect your farm, equipment, and livestock.
- Life Insurance – Plan for the future and protect your family’s financial security.
We also provide insurance solutions for local welders through the Christian Labour Association of Canada (CLAC). Western Financial Group is a proud member of the Insurance Brokers Association of Alberta.
See also: Car Insurance Registration Edmonton: A Complete Guide
Proudly Supporting the Edmonton Community
We are proud to serve communities across Canada, including Edmonton. Whether it’s supporting local sports teams, organizing charity fundraisers, or sponsoring community events in neighbourhoods like Windermere, Terwillegar, Glenora, Summerside, Westmount, and Ellerslie, we believe in building a stronger, more resilient city.
Edmonton is the capital of Alberta and the greater metropolitan area is home to more than 1.4 million people. It’s Alberta's second-largest city, behind Calgary, and Canada's fifth-largest municipality overall. It’s also North America’s northernmost large city and is known as the Gateway to the North.
Our Edmonton insurance brokerage serves customers across the city, including Old Strathcona, Downtown Edmonton, Glenora, Westmount, Windermere, Terwillegar, Summerside, Ellerslie and surrounding Edmonton communities.
Fast & Convenient Way to Compare Insurance Quotes in Edmonton!
Getting started is easy. To help us find your best rate, be prepared to share:
- Basic contact information
- Details about your home, vehicle, or business
- Coverage preferences or any existing policy details
Why Choose Western?
- Expert advisors who compare coverage options for you from insurers including Aviva Canada, Intact, Economical, Wawanesa, and SGI Canada.
- Competitive rates from leading insurance providers
- Personalized support online, by phone, or in-branch
- Bundle & save opportunities for multi-policy customers
At Western Financial Group, we’re dedicated to helping you find the best insurance coverage at the best rates. Whether you’re looking for car insurance, home insurance, or business insurance, we’ve got you covered.
Visit us in-branch, call 1-866-860-1958, or submit a quote request today and get connected in minutes!
Living in Edmonton? Here's Everything You Need To Know About...
Comparing Insurance Quotes Across Canada
Q: What does an insurance broker do?
A: At Western Financial Group, our Edmonton based insurance brokers help you easily compare coverage options from insurers across Canada. Instead of sorting through plans on your own, we simplify the process so you can find dependable protection at a competitive rate.
How We Compare Insurance Options for You
Researching multiple companies can be overwhelming — that’s where we step in. Our brokers review policies from several trusted Canadian insurers and break down the details for you.
When you partner with a Western broker, we look at coverage options from many of Canada’s top providers, including:
- Aviva Canada – Recognized for flexible home and auto insurance packages
- Intact Insurance – Provides strong customer support and broad national coverage
- Economical Insurance – Offers competitive rates for home, auto, and business insurance
- Wawanesa Insurance – Highly regarded for claims service and personal insurance options
- SGI CANADA & Pembridge – Provide coverage for specialty vehicles, home, and farm insurance
By gathering quotes from multiple insurers, we help you find a policy that fits your budget and reflects your specific coverage priorities.
Why Comparing Multiple Edmonton Insurance Quotes Matters
Handling insurance on your own can be time-consuming — and you may overlook valuable savings or important coverage features. Working with Western means you get expert guidance and a clearer path to the right protection.
- Save time by comparing quotes from several insurers at once
- Explain the differences between policies, deductibles, and coverage typer
- Find competitive rates without compromising on protection
- Advocate for you through the entire process, from quotes to claims
Whether you’re insuring your home, business, farm, or vehicle, comparing options across Canada ensures you get strong value for your insurance dollar. Western’s brokers make the process straightforward by reviewing providers, coverages, benefits, and pricing, helping you make a confident, informed decision.
What do I need to know about car insurance in Edmonton, Alberta?
In Alberta, basic auto insurance is mandatory and includes third-party liability and accident benefits, with a minimum of $200,000 in required coverage. Optional coverages like collision (covers damage from crashes or rollovers) and comprehensive (covers theft, hail, fire, and vandalism) add extra protection.
Most drivers in Edmonton choose much higher liability limits due to rising collision and injury costs across Alberta. Edmonton also uses the province-wide Direct Compensation for Property Damage (DCPD) system, meaning if you’re not at fault, your own insurer pays for your vehicle damage directly, improving claim speed and consistency
All About Alberta Car Insurance
What is the average cost of car insurance in Edmonton, Alberta?
Car insurance in Edmonton is among the highest in Alberta, due to heavy traffic, higher collision rates, and elevated theft risk in certain neighbourhoods. Edmonton car insurance cost averages start at around $1900 per year, up to $3,000+ per year depending on the neighbourhood, make and model of the car, and several other factors.
We compare car insurance rates across top Alberta insurers to help you find your best price.
Affordable Car Insurance in Edmonton: 2026 Insights
How can I reduce the cost of my auto insurance in Edmonton, Alberta?
Many of the same cost-saving strategies apply across Alberta, but Edmonton drivers can benefit even more due to the city’s higher baseline rates. Proven ways to reduce premiums include:
- Maintain a clean driving record — Safe driving can qualify you for reduced rates and “Safe Driver” pricing.
- Bundle policies — Edmonton drivers can save significantly by bundling car and home insurance policies, since many insurers offer multi-policy discounts.
- Increase your deductible — Raising collision/comprehensive deductibles lowers monthly premiums, but talk to an expert about the right balance for you.
- Install anti-theft devices — Highly relevant in Edmonton due to elevated vehicle theft risk. Many insurers offer discounts for immobilizers and alarms (provider?dependent).
- Take defensive driving courses — Approved programs can earn 5–15% discounts and remove demerit points.
- Compare quotes — Alberta’s private insurance market means rates vary widely, so shopping frequently can produce meaningful savings.
- Consider usage-based insurance — Low mileage drivers may qualify for additional discounts.
Understanding Alberta’s insurance rules, such as good-driver rate caps, can also help manage rising premiums
What is the minimum auto insurance coverage in Alberta?
Alberta law requires drivers to have a minimum of $200,000 in third-party liability coverage, plus accident benefits coverage and DCPD coverage (mandatory since 2022). However, many opt for higher limits to ensure adequate protection.
Can you drive a car without insurance in Edmonton?
No. Driving without insurance is illegal across Alberta, including Edmonton. Driving without valid insurance in Alberta can result in fines starting at $2,875, with maximum penalties reaching $10,000, along with possible license suspension and vehicle impoundment.
If you're getting a new car registered, you will get your insurance before registering the vehicle:
Do you pay deductible if not at fault in a car accident in Edmonton?
If you're involved in a car accident in Edmonton and you're not at fault, you typically won’t have to pay a deductible because Alberta’s Direct Compensation for Property Damage (DCPD) system covers your vehicle repairs through your own insurer. When the other driver is fully responsible, your insurer handles the repair costs with a $0 DCPD deductible, and if you share partial fault, you’re only responsible for the percentage of the deductible that matches your share under optional Collision coverage. Deductibles can still apply in situations where the at-fault driver is uninsured or cannot be identified, since DCPD doesn’t apply in those cases. Fault is assessed using Alberta’s legislated Fault Determination Rules, which guide insurers on how responsibility is assigned after a collision.
What do I need to know about home insurance in Edmonton, Alberta?
Home insurance isn’t legally required in Alberta, but most lenders make it mandatory as part of a mortgage. Alberta experiences frequent severe weather, including hailstorms, wind events, wildfires, and occasional tornado activity, all of which contribute to rising insurance claims across the province.
All About Alberta Home Insurance
How much is property insurance in Alberta?
Property insurance can cover your home, farm, business, or outbuildings, and pricing in Edmonton varies significantly based on property type, location, and coverage. Average Alberta home insurance premiums range from $1,000-$2,000+ per year, while higher-value homes or added coverages like sewer backup, outbuilding protection, or increased liability can cost more. Edmonton homeowners may also see higher premiums due to regional severe weather, including hail, wind, and storm-related property damage, which contributed to over $330 million in insured losses in Alberta in 2023. To find the best coverage, we compare multiple Alberta insurers to find the best fit for your property.
How much does home insurance typically cost in Edmonton?
Home insurance rates vary quite a bit, so it's difficult to nail down a number without taking into account many details about your home. However, Edmonton generally has lower home insurance premiums compared to many Alberta cities, averaging around $1,712 per year in 2024, the lowest among major centres in the province.
What questions do I need to answer to get home insurance?
When applying for home insurance in Edmonton, you’ll typically need to provide:
- Age of the home and construction materials
- Square footage and building style
- Roofing, plumbing, and electrical details
- Installed safety features (monitored alarms, sump pumps, backwater valves, fire extinguishers)
- Claims history for both you and the property
- Any past water damage, fire losses, or liability?related claims
This information helps insurers assess risk and determine pricing.
What should I make sure is included in my Edmonton home insurance?
A standard Edmonton home insurance policy typically covers fire, theft, wind, and other common risks, while more comprehensive packages include broader protection. A strong Edmonton home insurance policy should include:
- Dwelling Coverage - Protection for the structure, including attached fixtures and systems.
- Personal Property Coverage - Protection for belongings like electronics, furniture, clothing, and jewelry.
- Liability Coverage - Covers injury or property damage to others.
- Additional Living Expenses - Covers temporary housing if your home becomes uninhabitable due to an insured loss.
Common Edmonton Home Insurance Exclusions
Many Edmonton homeowners add optional coverages such as sewer backup or overland water protection, which have become increasingly important due to Alberta’s severe weather patterns. Wear and tear or maintenance-related damage is also typically not covered, including issues like deteriorating roofs or aging plumbing systems.
Give us a call and we’ll help you understand the exact coverage your situation requires, including optional protections like sewer backup or overland water insurance for Edmonton homeowners, so you’re fully prepared for unexpected events.
Looking for a Business Insurance Broker in Edmonton?
Edmonton businesses have different insurance needs depending on their industry, size, property, employees, vehicles and contractual requirements. A business insurance broker in Edmonton can help identify those risks, compare coverage from available insurers and build a policy around how your business actually operates.
Western's Edmonton brokers help small and medium-sized businesses explore coverage including:
- Commercial general liability insurance
- Commercial property insurance
- Business interruption coverage
- Commercial auto and fleet insurance
- Professional liability insurance
- Cyber insurance
- Equipment and tools coverage
- Contractor and trades insurance
Whether you operate a retail business, professional office, contracting company, commercial property, service business or another Edmonton-area operation, our brokers can help you review the risks that apply to your business and compare available insurance solutions.
Need coverage for your business? Learn more about business insurance in Edmonton or speak directly with an Edmonton business insurance broker.
Western Proudly Supports Our Canadian Communities
At Western, caring is at the heart of everything we do. In Edmonton, our team is deeply involved in strengthening the community, supporting local organizations that provide essential services, helping vulnerable individuals access food and resources, and participating in initiatives that address homelessness and poverty across the city.
Through the Western Communities Foundation, we contribute to community wellbeing nationwide, having donated over $9 million to more than 400 projects that include student bursaries, community infrastructure improvements, and emergency relief efforts. Our commitment also extends across Canada through wildfire support, including a $25,000 donation to the Canadian Red Cross and assistance for firefighters and emergency response groups. In Edmonton and beyond, we give back through financial contributions, hands on volunteering, employee led fundraising, and partnerships that help build stronger, more resilient communities where we live, work, and care.
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