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Western Direct Joins the Fight Against Women's Cancers With 3rd Annual Quote 4 Cures

CALGARY, AB – More than 93,600 Canadian women will be diagnosed with cancer this year.

Furthermore, nearly half of Canadian women will be diagnosed with cancer in their lifetime. This is what motivated Western Direct Insurance to support the Canadian Cancer Society - helping to save the lives of mothers, daughters and best friends through the 2014 Quote 4 Cures campaign.
The community focused company is back for a third year with its Quote 4 Cures campaign, which raises money to fight women’s cancers. For every car or home insurance quote completed during the month of October – be it online, over the phone or in person through more than 45 Western Financial Group Alberta branches – Western Direct Insurance will donate $10 to the Canadian Cancer Society.
“We’re proud to once again join the Canadian Cancer Society in creating awareness about these diseases,” says Jeff Burke, President and CEO of Western Financial Group, which offers the Western Direct Insurance product. “Women’s cancers continue to have a dramatic impact across Canadian families. Through the Quote 4 Cures campaign, our hope is that many Canadians will join us in helping to protect all women in their fight against these cancers.”
Money raised through Quote 4 Cures will be designated to Society funded research into women’s cancers. Furthermore, the campaign will remind women to speak with their doctors about screening and early detection – two of the most important tools in the fight against cancer.
The Canadian Cancer Society’s Alberta/NWT Division is thrilled to once again partner with Western Direct Insurance in the fight for life.
“Breast, cervical, melanoma and colorectal cancers will account for more than 40 per cent of all female cancer diagnoses in Canada this year,” says Dan Holinda, Executive Director of the Canadian Cancer Society, Alberta/NWT Division. “You can help us save the lives of our mothers, sisters, daughters and friends – it’s as easy as getting your Quote 4 Cures.”
Western Direct Insurance’s Quote 4 Cures coincides with Women’s Cancer Health Awareness Month, during which the Society focuses on raising awareness of screening for breast, cervical, melanoma and colorectal cancers. All of these cancers can be treated successfully when caught early.
Routine screening with the Pap test caught Samantha McDowell’s cervical cancer. She was just 24 when she was diagnosed in 2010; fortunately her cancer was caught early and was successfully treated with chemotherapy and surgery.
“No matter what, I now tell everyone to get checked,” McDowell says.
Join Western Direct Insurance and the Canadian Cancer Society in the fight against women’s cancers. Get your quote today by visiting www.westernfinancialgroup.ca or calling 1-855-674-6338. Quote 4 Cures runs from October 1 to 31, 2014 and one quote per household qualifies for a $10 donation to the Society.
Over the past two years, Western Direct Insurance’s Quote 4 Cures campaign has raised $52,500 for the Canadian Cancer Society.
About Western Direct Insurance
Western Direct Insurance offers home, condo and tenant insurance in Alberta, British Columbia, Saskatchewan, Manitoba and the Northwest Territories. In British Columbia, the products are offered under Western Direct Insurance Agency. Western Direct Insurance also provides car, motorcycle and recreational vehicle insurance for residents in Alberta and the Northwest Territories. Western Direct Insurance products are offered through Western Financial Group, a diversified insurance services company that serves more than 790,000 customers across Western Canada. Want to know more about Western Direct Insurance? Visit our website at westerndirect.ca to get your Quote 4 Cures.
About the Canadian Cancer Society
The Canadian Cancer Society is a national, community-based organization of volunteers and staff whose mission is to eradicate cancer and enhance the quality of life of people living with cancer. Thanks to our donors and volunteers, the Society has the most impact, against the most cancers, in the most communities in Canada. Building on our progress, we are working with Canadians to change cancer forever. Make your gift today at cancer.ca
For more information or to arrange an interview, please contact:
Shannon Galley, Public Relations Coordinator
Western Financial Group
Paula Trotter, Communications Coordinator
Canadian Cancer Society, Alberta/NWT Division

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