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Western Financial Group Announces Acquisition of Leading Winnipeg, Terrace and Berwyn Brokerages

For Immediate Release

High River, Alberta – June 2, 2011 (TSX: WES) – Western Financial Group announced today that it has acquired the following insurance agencies to date in 2011 - Keenleyside Insurance Services in Terrace, BC, Berwyn Insurance, in Berwyn, AB, and Bell & Cross Insurance Agency Ltd. in Winnipeg, MB.

The Winnipeg and Terrace agencies will be operated as Western Financial offices in these communities whereas the Berwyn business was transferred to Western’s office in nearby Grimshaw.

Joining Western Financial Group means the offices will be representing more insurance companies than ever before, assuring their ability to offer the widest selection of coverage available at a price that gives value to their customers.

“All three locations are a great addition to our Network,” said Lana Wood, President of Western Financial Group (Network) Inc. “Their enthusiastic and customer-focused staff have strong insurance industry expertise in Winnipeg and Terrace, which is a great addition to our overall ability to service clients and businesses of all types. As well, acquiring Berwyn’s book of business only adds value to our Grimshaw location and our Northern Alberta presence.”

Western Financial Group is a leader in providing insurance, financial services and banking services in 97 communities, to more than 550,000 individuals and businesses in western Canada through its Network locations, its affiliated insurance brokers, Western Life Assurance Company, Bank West and Western Financial Insurance Company.

This press release is not for distribution to any United States news service or otherwise in the United States.

For further information, please contact:
Arlene Beggs, Executive Assistant to the CEO
Western Financial Group
403-652-2663
info@westernfg.ca