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Western & CanadaHelps
join forces for GivingTuesday

Western Financial Group Communities Foundation through CanadaHelps is giving 10 charities 10K each. Help us by nominating a charity you love and telling us about the amazing work they do. Then join us for a special 45-minute video livestream featuring TV personalities and popular Canadian influencers and celebrities. We'll reveal the 10 extraordinary charities receiving a $10,000 donation each and share the incredible stories of others.

Nominate a charity and help us give $100,000 this GivingTuesday

Want to make a difference but can’t afford to donate to a charity you love? We’ll do it for you! Go to our Facebook page found at facebook.com/westernfinancialgroup to nominate your favorite charity* today by telling us about the incredible work they do your community. They could be one of ten lucky recipients to receive a $10,000 donation from us. It’s as simple as that. You share your story, we give on your behalf.


* Eligible charities must be Canadian and registered with the Canada Revenue Agency, holding a valid Charity Registration Number. See terms and conditions for eligibility details.

About GivingTuesday

GivingTuesday is the world’s largest movement dedicated to generosity, inspiring people to do good. Established in the U.S. in 2012 and introduced to Canada in 2013 by CanadaHelps and other founding partners, it now spans over 100 countries, uniting millions of individuals each year. This year, GivingTuesday falls on December 3rd. Harness the power of your voice to spark generosity, helping us make this day a special one for deserving Canadian charities across our beautiful country.

GivingTuesday logo

Here's how it all works

Use the hashtags #100KforGivingTuesday and #GivingTuesdayCA when you nominate. Remember to tag the charity you nominate to let them know they have a shot at receiving one of ten $10,000 donations! Our charity team will create a shortlist, then our Western employees will vote to select the final recipients of the donation which will be announced on December 3 for GivingTuesday.

Share your love

From November 12 until November 27, 2024 at 11:59 PM EST, visit Western Financial Group’s Facebook page at facebook.com/westernfinancialgroup. Post a heartfelt story about the impact of your favourite Canadian charity to nominate them.

Spread the buzz

Rally your friends, family, and everyone you know to join in. The more nominations the better, as there are so many worthy causes across Canada that not only need financial support but to have their voices heard and causes amplified.

Create a lasting impression

If you really want to amplify the work of your favourite charity, post a short video about your nomination on your Facebook feed using the hashtags #100KforGivingTuesday and #GivingTuesdayCA, while also tagging your favourite charity - your video could be featured in our December 3 live stream.


* See terms and conditions for eligibility details.

Experience the announcements and thrill of giving LIVE!

Mark your calendars for December 3 at 12 PM EST to join us for a special 45-minute video livestream hosted by acclaimed Canadian and international TV news anchor and journalist Akshay Tandon. They’ll be joined by various special guests to celebrate giving. During this event we will reveal the 10 extraordinary charities each receiving a $10,000 donation and share the incredible stories of others. You can watch Western Financial Group’s GivingTuesday Facebook Live Stream on Facebook and Linkedin.


Joining us are some of Canada's most recognized infuencers and philanthropists, including mega influencer, Sarah Nicole Landry the dynamic force behind The Birds Papaya; the hilarious duo Cat & Nat, known for their #MOMTRUTHS; resiliency scholar and author Dr. Robyne Hanley-Dafoe; Canadian Olympic Gold Medalist Jon Montgomery; and more.


Be inspired

Let's celebrate a culture of generosity and kindness

Speakers

Hosts and Special Guests

Akshay Tandon

Journalist and TV Personality

Kenny Nicholls

President and CEO
of Western Financial Group

Grant Ostir

Chief Growth Officer of Western Financial Group

Duke Chang

President and CEO of CanadaHelps

Asha Curran

CEO GivingTuesday

Cat & Nat

Creators of #MOMTRUTHS

Jon Montgomery

Olympic Champion & TV Host

Dr. Robyne Hanley-Dafoe

Resiliency Scholar and Wellness Expert
Live Stream Agenda

wisdom from todays influencers

All times displayed in Eastern Standard Time

01
  • 12.00 PM - 12.15 PM
  • Facebook

Introduction to GivingTuesday

Join event host Akshay Tandon, GivingTuesday CEO Asha Curran, CanadaHelps CEO Duke Chang, Western Financial Group President and CEO Kenny Nicholls, and Chief Growth Officer Grant Ostir to discuss the significance of GivingTuesday and the spirit of generosity in Canada.

Akshay Tandon
Journalist and TV personality
Register Watch Live
02
  • 12.15 PM - 12.20 PM
  • Facebook

Dr. Robyne Hanley-Dafoe interview plus charity recipient announcements 1 and 2

Our host, Akshay Tandon, speaks with award-winning author and resilience scholar Dr. Robyne about how to foster resilience, both in the workplace and in personal life.

Akshay Tandon
Journalist and TV personality
Dr. Robyne Hanley-Dafoe
Resiliency Scholar
Register Watch Live
03
  • 12.20 PM - 12.27 PM
  • Facebook

Cat and Nat interview and charity recipient announcements 3, 4 and 5

With over a million followers and famous for #MOMTRUTHS videos, Cat and Nat chat with Akshay about getting through Ugly Days.

Akshay Tandon
Journalist and TV personality
Cat & Nat
Creators of #MOMTRUTHS
Register Watch Live
04
  • 12.27 PM - 12.36 PM
  • Facebook

Message from Jon Montgomery and charity recipient announcements 6, 7 and 8

Former gold medal Olympian and host of Amazing Race Canada tells us how charitable giving allowed him to realize his dreams to become an Olympian.

Akshay Tandon
Journalist and TV personality
Jon Montgomery
Host & Olympic Champion
Register Watch Live
05
  • 12.36 PM - 12.45 PM
  • Facebook

Closing with Sarah Nicole Landry AKA The Birds Papaya and announcement of the last two charity recipients

Sarah gets personal with the personal risks she took putting her natural self on social media and how she leveraged her vulnerability as a strength to build an audience of millions.

Akshay Tandon
Journalist and TV personality
Sarah Nicole Landry
Body Confidence Advocate
Register Watch Live
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