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Best Car Insurance, Business Insurance, and Home Insurance in Peace River, Alberta

Whether you’re searching for car insurance, truck insurance, home insurance, business insurance, farm insurance, or life insurance, we are your trusted local experts in Peace River, AB, with over 100 years of experience.

As brokers for Canada’s top insurance providers, we compare options nationwide and handle the details to secure the best coverage at competitive rates— insurance tailored just for you. We'll also provide top rated customer support if you ever need to submit a claim. 

Contact us today for a FREE quote and protect what matters most!

Get an Insurance Quote Now!

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Why Choose Western

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Compare Insurance Quotes for Free 
We shop across trusted providers to find you the best coverage.

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Over 8,000 Five-Star Reviews

Reviewed by Canadians in our communities nationwide.

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Serving Canadians Since 1905 
Over a century of experience delivering trusted insurance solutions.

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Fast, Personalized Advice
Our local insurance experts understand your specific needs.

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Convenient Same-Day Service
Get covered fast with hassle-free, same-day insurance solutions.

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Your local Canadian insurance broker in Peace River, Alberta.

At Western Financial Group, we offer a wide range of insurance products to protect your home, business, vehicle, and more. Our services include:

  1. Car Insurance – Protect your vehicle with affordable and reliable coverage.
  2. Home Insurance – Secure your home and belongings from unexpected events.
  3. Business Insurance – Safeguard your business operations with tailored policies.
  4. Farm Insurance – Coverage to protect your farm, equipment, and livestock.
  5. Life Insurance – Plan for the future and protect your family’s financial security.

We also provide insurance solutions for local welders through the Christian Labour Association of Canada (CLAC). Western Financial Group is a proud member of the Insurance Brokers Association of Alberta.

Proudly Supporting the Peace River Community

The town of Peace River in northwestern Alberta is situated along the banks of the Peace River — 198 kilometres northeast of Grande Prairie — and supports approximately 6,842 people. The river is vital to our community with events such as Paddle the Peace occurring each year. Enjoy the Peace River Museum, as well as recreation opportunities in Peace River Wildland Provincial Park.

A proud supporter of our charitable arm, the Western Communities Foundation, we’ve donated over $25,000 to Peace River initiatives such as the Peace River SPCA and Rotary House.

Look no further if you’re needing car and truck insurance, home insurance, business insurance. Let our experts be your trusted source for farm insurance and life insurance.

At Western’s Peace River brokerage, we have competitive rates and outstanding customer service. We’ll listen to your concerns and help you customize a policy that fits your needs today and as they change.

We are dedicated to helping you find the right insurance in Peace River, Alberta.

Western Financial Group is a proud member of the Insurance Brokers Association of Alberta. 

Comparing Insurance Options Across Canada

Q: What does an insurance broker do?
A: Western's insurance brokers find the best insurance package at the right price.

Insurance brokers can compare quotes and services across different insurance providers. Western's Insurance Brokers save you time and stress by hand-selecting the best insurance quotes nation-wide to match your specific needs and helping you compare them.

Whether you want to protect your home, business, farm, or vehicle, working with an insurance broker is a smart move. Navigating all the insurance options out there can be tricky and time-consuming on your own. We make sure you get great rates and a service guarantee to safeguard your best interests!

What do I need to know about car insurance in Peace River, Alberta?

In Alberta, basic automobile insurance, which includes accident benefits and third-party liability, is required by law.

It’s mandatory to have a minimum of $200,000 in insurance and accident benefits coverage. Any coverage beyond this considered to be optional car insurance coverage. Decide if you want more than the minimum coverage and factor it into your budget.

Additional insurance coverage, such as collision and comprehensive, is not required by law.

All cars and trucks must have valid insurance and a vehicle registration certificate. As a first-time car owner, this is your responsibility.

If you need some help or guidance with your vehicle registry service, one of our registry agents will help you find what you need. Some services can be completed online, reach out to your local registry office for more information.

Learn how to save on your first Car in Alberta.

What do I need to know about home insurance in Peace River, Alberta?

Home insurance is not mandatory in Alberta, but if you have a mortgage your lender will likely require you to have an insurance policy.

Alberta can have severe weather at times like tornadoes, wildfires, and hailstorms. Home insurance typically helps protect when these severe weather events happen.

Without home insurance, you’ll be responsible for paying out of pocket for damages to your home and detached structures like your shed or garage.

Home insurance also covers your personal belongings and helps protect you should someone get injured at your home.

Top 5 things to know about your Farm Insurance.

Western Proudly Supports Our Canadian Communities

At Western, caring is at the heart of everything we do. We are dedicated to making a meaningful difference in Peace River and across Canada by actively supporting the causes that matter most to our customers, employees, and neighbours. Our commitment to care drives us to create a positive, lasting impact every day.

Western Hosts Community Event in Strathmore, Alberta

  July 15, 2025

Western Presents $1000 Donation to Red Deer Senior Resource Centre

  July 15, 2025

Western Celebrates Our Nipawin Community's 100th Birthday!

  July 14, 2025

 

Broker Information

Peace River, Alberta

Reviews: 4.5

Contact Branch
780-624-2595
PeaceRiver@westernfg.ca

Location
10021 101 St, Peace River, AB T8S 1S7

Hours

Mon-Fri: 9:00am - 5:00pm

Your Trusted Insurance Broker in Peace River, AB

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2025-05-08

I had a great experience with Rahul at Western Financial! Great car insurance company! Excellent customer service and competitive rates. Highly recommend!!!

Julien LH
Peace River - AB

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2025-02-11

I had an amazing experience with Torri at Western Financial Group in Peace River! She was incredibly knowledgeable, friendly, and went above and beyond to ensure I got the best coverage for my needs. Her attention to detail and excellent customer service made the process smooth and stress-free. I highly recommend Torri to anyone looking for reliable insurance advice. Thanks again for the fantastic service!

Bailey Richard
Peace River - AB

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2025-01-16

Cassidy helped me out and was very easy to deal with. Friendly and great service. I will definitely be coming back to see her!

Alexis Huber
Peace River - AB