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Car Insurance in Midland, Ontario


Midland is a town on Georgian Bay that swells to more than 100,000 in the summer months with cottagers and tourists. One of the big draws to Midland, besides beautiful Georgian Bay, is its murals.

Your car, truck, or SUV gets you around Midland, to the beach or to check out Midland’s more than 40 murals, most of them historic, in the downtown area. Our insurance experts at Western Financial Group will make sure that you get the right car insurance at the right value.

Traffic can get busy in the summer, but you can find yourself on an empty road in the colder months when Midland’s population shrinks back to about 17,000.

Midland’s murals include what a typical sawmill would look like in the 1900s, a celebration of the 125th anniversary of the Midland Post Office, view of the Midland harbour, the Brebeuf lighthouse, and an Indigenous Huron and a priest at Sainte-Marie Among the Hurons.


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For some history, you can take a drive to Sainte-Marie among the Hurons, the headquarters for the French Jesuit Mission to the Huron Wendat people. In 1639, the Jesuits, along with French lay workers, began construction of a fenced community that included barracks, church, workshops, residences, and a sheltered area for Indigenous visitors. The settlement lasted 10 years, ravaged by disease and conflict.

It’s about a 10-minute drive to Wye Marsh where you will be able to get close to Canadian wildlife. These wetlands are home to a number of diverse species, including Blanding’s Turtles and Trumpeter Swans. There are also trails to walk, bike or ski.

Once you get down to the waterfront, you get great views of southern Georgian Bay, and you’ll see the stainless steel Trumpeter Swan sculpture. It was erected in 2001 at the town dock and pays tribute to these creatures that were bought back from near extinction thanks to the Wye Marsh Wildlife Centre.

Or you can head over to Little Lake Park for a relaxing family day at the beach.

Your car can help you explore and get to know Midland and all it offers.


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At Western Financial Group, we know how important your car is to you in Midland because you count on it every day to get you where you need to go.  

Our car insurance experts will tailor your policy to your needs and your budget. We will find you the best value for your money.

Want to save more? Talk to us about bundling your home and car insurance together. Before you head out in your car to get where you’re going, contact us and see how you can save.

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